Jim Fucetola
Founder & President
Jim founded Earthwise Seed to make lawn alternatives more accessible. He brings more than 25 years of experience in sustainable groundcovers and alternative lawns.
Meet our founderAbout Earthwise Seed
Earthwise Seed Company helps homeowners create lawns and landscapes that work better for their lives, climates, and growing goals.
Who We Are
Earthwise Seed Company is a family-owned American seed company based in Paterson, New Jersey. We specialize in alternative lawns, clover, native grasses, wildflowers, groundcovers, and practical planting solutions for people looking beyond conventional turf.
Our roots reach back to 2001 through our sister company, Moss Acres, which helped pioneer the moss lawn industry. That experience showed us how many homeowners wanted attractive outdoor spaces that could work more naturally with their climate, property, and lifestyle.
Earthwise Seed was created to make those alternatives more accessible—with cleaner seed, thoughtful product selection, and straightforward growing guidance from planting through establishment.
Our Company
Explore our history, products, growing experience, mission, and the conservation inspiration behind our brand.
Our story begins in 2001 with our sister company, Moss Acres, which helped pioneer the moss lawn industry and introduced more homeowners to living alternatives beyond conventional grass.
Over the years, we repeatedly heard from people who wanted practical options for high-maintenance lawns, difficult growing areas, shade, drought, pollinator habitat, and changing landscaping priorities. Earthwise Seed was created to bring those options together in one accessible place.
We offer a broad collection of seed and planting solutions, including:
Different products serve different climates, spaces, and goals. Our Resource Center and customer-care team help homeowners understand those differences before planting.
We focus on pure, uncoated, non-GMO seed without filler coatings added to increase bag weight. Our collection is built around alternatives to conventional turf and seed selected for a range of climates, light conditions, uses, and desired appearances.
We also believe the seed is only part of the process. Planting timing, preparation, watering, local conditions, and realistic expectations all matter, which is why we invest in practical growing guidance and customer support.
Earthwise Seed was developed from more than 25 years of hands-on experience in sustainable groundcovers and alternative lawn production. That background informs how we evaluate seed, explain climate considerations, and help customers select a practical option for their property.
Earthwise Seed President Jim Fucetola is available as a company and gardening expert on alternative lawns, clover, native seed, water-wise landscaping, planting, and lawn-care trends.
Learn More About Jim FucetolaOur mission is to make better lawn and landscape choices more accessible. Depending on the product, location, and growing conditions, that may mean mowing less often, choosing a more water-conscious plant, supporting pollinators, introducing greater plant diversity, or creating a landscape better suited to its climate.
We believe a lawn should enhance your property—not control your schedule. Our goal is to help every customer find a better way to grow.
Theodore Roosevelt was one of America’s most influential conservation leaders, protecting millions of acres of land and championing responsible stewardship of natural resources.
He represents an idea we believe deeply: conservation is not simply a trend; it is an ongoing responsibility. Teddy’s place in our branding reflects practical conservation, bold thinking, and a long-term respect for the land.
Continue Exploring
Join us in growing a more sustainable tomorrow, one seed at a time.
Shop All SeedMeet the team
From choosing your seed to getting it to your door, we’re here to help you grow with confidence.
Founder & President
Jim founded Earthwise Seed to make lawn alternatives more accessible. He brings more than 25 years of experience in sustainable groundcovers and alternative lawns.
Meet our founderChief Operating Officer
Director of Marketing
Customer Service Manager
Fulfillment & Inventory Manager